Saturday, February 7, 2009
Just found out that this piece has been accepted for a juried art show at the City of Brea Art Gallery—very excited! The reception is on Saturday, March 21 from 7-9p, and it will be up until May 1st. Now I must take care of the paperwork involved, when all I really want to do is paint... but I'm not complaining!
So my new passion this year is oil painting. I only started using oils less than a month ago, so I'm still pretty rough around the edges with it, but I'm having fun experimenting and not worrying about the results too much.
This is the first oil painting I did, for my cat who was in his last days at the time. The cherry blossoms are used to represent the fragility of life and therefore mean to enjoy life to the fullest while we have it.
Sunday, January 11, 2009
We've just finished the identity and website design for C & W Tax Firm. Jane and Laurna were a pleasure to work with and really gave us a lot of creative freedom.
The site just has a couple more tweaks coming, but it's live, so check it out here, especially if you need help with your taxes!
I recently finished the identity for an exciting project called Community, an affordable “brand” of urban properties created by L.W.P. Group. This is a really cool concept that Greg Strangman (owner/developer of Onyx Room, Thin, and the Pearl Hotel among other things) came up with to help urbanize San Diego, in a good way. If you want to read more about Community, go here.
I got to put what I learned completing my thesis to the test with this one. At first, the client was mostly interested in a typographic logo. But when I added the bird to the mark, we all agreed it made it much more appealing. I chose the bird because birds are communal animals, so I thought it was appropriate.
I completed my MFA in Graphic Design at the end of September, and have only recovered sufficiently in order to blog about it now (after a much needed relaxing autumn). Since the Master of Fine Arts degree is a terminal degree (meaning the highest level of education available in the field and in this case equivalent to a PhD in other fields), I am done with school for good!
This is the abstract:
TITLE: An Investigation of How Animals Are Used and Perceived in Graphic Design
Animals are used extensively in graphic design to communicate marketing objectives. They are strong communicators because of the definite associations that the general public attributes to them. This thesis delves into the recent history of animals used in graphic design and advertising in the Western hemisphere, focusing primarily on the United States from the 20th century until present time. Additionally, the paper provides the results of research conducted in 2008 to determine exactly which qualities are associated with each animal studied, as well as which logo usages are most successful based on their memorability. The study had 247 participants, making it a valid resource for the graphic designer to consult when deciding whether or not to include a particular animal in a logo, brand, advertisement or marketing materials for a client. Further recommendations for the graphic designer are included, based on the success of particular logos and brands. The thesis also examines how the use of animals in graphic design and advertising affects the public’s perceptions of the animals. The visual portion of the thesis is provided in the form of an illustrated book to be used as a resource for the graphic designer.
If you'd like to read my thesis, you can do that here.
If you'd like to see the entire visual portion, you can do it here.
Thanks to everyone who helped and supported me through this process!
Monday, September 8, 2008
The new Buckfast Superbee website is up and running, mostly due to the efforts of our superb senior programmer, Marc. He and I both worked on the design, but the programming was all his sweat and hard labor. Go here to take a closer look, and to listen to the band, which is great!
Wednesday, April 23, 2008
Here is the new logo that just got approved for Scott & Elijah Associates. They had a pretty clear idea of what they wanted, and yet they also were very open to my creative touches, so I'm happy with the way the project worked out. Very nice guys, too, if you need a mortgage! Contact me for more info on them if you do.
Thursday, March 13, 2008
Well, it's been a while since I've posted, but that doesn't mean I haven't been designing. I've gotten final client approval on the new Midnight Madness illustration, which was done for Hostelling International. They are great to work with (especially my dear friend Tiffany), and they even picked the wild color version you see above! I love working with clients who are brave.